E-A-T- stands for expertise, authoritativeness, and trustworthiness. E-A-T origin can be traced to Google’s Search Quality Rater Guidelines, a document referenced by human quality raters engaged by Google to assess the quality of search results. In simplest terms, E-A-T mainly focuses on the content creator (integrity, reliability, experience) and the usefulness of the content. Expertise and… Continue reading
What is Search Intent? How to Optimize Content for Search Intent
Search intent is the reason behind conducting an online search. It’s the ‘why’ behind search query. Why is a visitor doing a search? Everyone who does an online search hopes to find some information about something; how to cook pizza, buy a laptop, best washing machine etc. Search intent is the motive of the journey… Continue reading
How to Use Affiliate Links in Social Media
Affiliate marketing allow you to promote your business online particularly through the social media platforms. The promotion ranges from recommending products in blog posts, promo codes, or just direct sharing of referral links with fans, family and friends. In online space context, a link is a connection between two pages. Also known as hyperlink, it’s a… Continue reading
9 On-Page Factors to Get Your Content Ranked By Google
9 On-Page Factors to Get Your Content Ranked By Google in 2022 That Google uses some algorithms to rank websites is no news. The finer design details of these algorithms are only known by Google. We also know Google that make changes to these algorithms regularly. We can only speculate on these ranking factors from the… Continue reading
11 Best SEO Tips to Increase Organic Traffic for Free
11 Best SEO Tips to Increase Organic Traffic for Free The biggest challenge bloggers face is to attract the free organic traffic to their blogs. Ensuring that online visitors searching for products, services or information will end up in their websites and not competitors’ is no mean feat. Accomplishing so with the lowest budget possible… Continue reading
Affiliate Link Cloaking: Protecting your Commission
Affiliate links cloaking is about protecting your commission. A common adage in most affiliate programs literature is RRE (Register Recommend Earn). All that is required of you as an affiliate marketer is to join an affiliate program, recommend some products or services and viola…….you earn money if they buy the products. Sounds very easy to… Continue reading
11 Steps of Starting a Blog and Make Money
Are you wondering how you can start a blog and make money? Making extra bucks, supplementing your earnings and repaying debts are the most common form of the financial resolutions. Many of us yearn for ways we can work from home and make money especially through writing/blogging. A blog is just a website or web… Continue reading
Affiliate Programs Training: The Wealthy Affiliate Training & Certification Review
Affiliate Programs Training One of the pillars of the affiliate programs is the knowledge of the business. As a result, many affiliate programs and networks have invested substantially in offering training to their affiliates. However, many of them have mainly focused on proprietary training thereby restricting the affiliates in terms of understanding the basics, general… Continue reading
Why are SERPs Important for Search Engine Optimization (SEO)?
SERP stands for Search Engine Results Page, or the results given back to you by a search engine after typing a query. SERPs are in form of the listings you see whenever you type a query into a search engine. SERPs contain links to websites that the search engine deems relevant to a visitor’s search query.… Continue reading