What is ChatGPT? Blogging in AI Age

Whats ChatGPT?ChatGPT is a Chatbot – a computer program that make use of Artificial Intelligence (AI) to replicates a written or spoken human conversation thereby enabling humans to chat with with digital devices as they would do with fellow humans. The conversation ranges from single-query/single-response ones to highly interactive and personalized versions that learn on-the-move. ChatGPT is an example of the latter.

Developed by OpenAI, a leading artificial intelligence research organization, ChatGPT employ sophisticated learning algorithms to generate natural language responses to user input. In so doing chatbot is able to sustain a conversation with users on a wide range of subjects.

ChatGPT has been designed to process and respond to natural language input. It’s therefore a powerful tool to answer questions, provide information, and even perform creative tasks such as sitting and passing for an examination!

If ChatGPT is one of the many Chatbots, why has it caused storm in the blogoshphere? Why is everyone talking about ChatGPT? The answer lies in the position AI is taking in the blogging. Lets look at the role of AI in blogging

Role of Artitifical Intelligence in Content Creation

Artificial Intelligence: ChatGPTTo create quality content thant ranks, you have to undertake the following tasks;

  1. Keyword Research
  2. Content Planning and Organization
  3. Content Writing
  4. Content Update

Before the invention of AI, all the task above were performed by humans. This was followed by tools to assist in particular areas such as keyword research as stand alone while the humans would still do a substantial part of content creation. Tools such as Jaaxy, Semrush, Google Keyword Planner, Ahrefs and many more assisted (and still do) mainly in keyword research. This was followed by more sophisticated platforms to assist in content creation such as Jasper and Surferseo that does the bulk of the work with minimal human intervention..

AI can assist bloggers in very many ways. Its role in keyword research is covered later in this post in details. In a nutshell ChatGPT will generate a list of keywords and phrases to use for your content.

In summary, AI-powered content creation tools can benefit bloggers in the following ways:

  1. Content creation –  generate new content (articles, summaries, or captions for social media posts etc) very fast. In addition you will benefit from content that is optimized for search engines.
  2. Content curation – With capacity to scan new sites and social media platforms on relavant topics, You are able to analyze your audiences’ interests and baviour patterns. Ultimately, AI will save you time and effort while ensuriing your content is up-to date.
  3. Content structure – AI tools will assist you in analyzing keyword density, content depth and gaps thereof with suggestions on areas of improvements to metadata and on-page content. You end up with SEO-ready content.
  4. Analytics and performance tracking – You are in a position to track the performance of your content by receiving insights into audience behaviors, conversions and social media shares.

ChatGPT has been trained using massive data on its disposal. Bloggers can therefore utilize the chatbot to generate ideas in topical areas, conduct research as well as provide insights into new areas, and helping to improve the overall quality of the content. Below is an example of a screenshot of my engagement with ChatGPT. In the conversation space, i have posted a question on how to check legit or scam affiliate programs.


If i was researching on this topic, i not only have a starting poing but also topics to write about. By posing statements, prompts and questions on area of interest, bloggers can use ChatGPT to brainstorm ideas for their blog posts. You can also ask for statitics, insights and data on a particular subject and you will quickly receive relevant information from its extensive database.

AI is a now a strategic partner of bloggers in areas of saving time, improving the quality of their content, and better understanding their audience.

ChatGPT and Keyword Research

The role of keyword research in SEO cannot be gainsaid. Its the foundation of quality that ranks and leads to conversion. ChatGPT will help you in generating phrases and keywords that align with the serch intent of your audience through the the following:

  1. Generation of ideas – By inputting a subject or niche on ChatGPT, you will receive a list of topics, subtopics and related keywords.
  2. Keyword Generation – ChatGPT can generate a list of relevant keywords and phrases that people use to search for information about a particular topic. These keywords can then become your short-tail and long-tail keywords, which you can subject to further analysis to ascertain their worth.
  3. Keyword Analysis – ChatGPT will also provide insights into important keyword metrics – search volume, competition, and trends for different keywords. This can help you to identify the most profitable keywords to target in your content.By using these keywords in your content, you can increase your chances of ranking higher in search engine results pages (SERPs).
  4. Language and Localization – ChatGPT is able to provide keyword suggestions in different languages and localizations. This can help you to optimize your content for different regions and improve your international SEO strategy.

In the example below, i have asked ChatGPT to give me 10 topic on Landing Pages and keywords to use when writing such a topic. From these 10 topics and 10 keywords, i have a perfect starting point for my article. You can then subject the keywords to other platforms such as Jaaxy to gauge their popularity in increasing the visibility of your content.

Whats is ChatGPT?

ChatGPT is therefore an important tool in keyword research in providing keywords and phrases that are relevant to a particular topic or niche. The analysis and insights it provide is also important in increasing the visibility of your website.

ChatGPT and Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is about making your content appeal to search engines.We have already covered the role of ChatGPT in keyword research and content optimization, which are integral part of SEO. In addition to this, ChatGPT uses natural language processing (NLP) to understand the context and meaning behind different keywords and phrases. The means that it looks into the accuracy and relevance of search results, which in turn increases the dwell time of your website’s visitors.

Backlink is one pillar of your domain authority. ChatGPT is able to analyze backlinks to your website and identify any low-quality or spammy links that may be negatively impacting your search engine rankings. This can help you to clean up your backlink profile and improve your website’s authority and credibility.

ChatGPT will also conduct SERPs anlysis to identify the keywords and phrases that are driving the most traffic to your competitors’ websites. This can help you to adjust your content strategy and target the keywords that are most likely to drive traffic to your website.

ChatGPT is therefore a valuable tool for SEO by providing insights, suggestions, and solutions that can help to improve your website’s search engine rankings, drive more traffic to your website, and improve the user experience.

ChatGPT and Building Links

Building Links: ChatGPTBuilding links is one of the dread bloggers nightmares. Just how do i (a newbie) acquire links to my websites from other websites. ChatGPT has been can help with link building in the follwoinng ways:

  1. Link Prospecting – ChatGPT can assist in identifying potential link prospects based on your niche and target audience. By generating a list of websites that are relevant to your niche, ChatGPT can help you to find potential link opportunities.
  2. Outreach Messaging – ChatGPT can help with outreach messaging by generating personalized messages that can be sent to potential link prospects. These messages can be customized based on the target website’s niche, audience, and content, which can improve the effectiveness of outreach efforts.
  3. Guest Posting – ChatGPT can assist in creating high-quality guest posts for other websites, which can include links back to your own website. By creating valuable content that is relevant to the target website’s audience, you can increase the likelihood of your guest post being accepted and published.
  4. Broken Link Building – ChatGPT can assist in finding broken links on other websites that are related to your niche. By offering to replace broken links with working links to your own website, you can build high-quality backlinks and improve your website’s authority.
  5. Competitive Link Analysis: ChatGPT can assist in analyzing the backlink profiles of your competitors to identify potential link opportunities. By analyzing the types of websites that are linking to your competitors, you can find new websites to target for link building.

Will ChatGPT Kill Critical Thinking?

The question on the lips of many is; Is creative thinking with advent of AI tools such as ChatGPT?

ChatGPTChatGPT is however does not aim to eliminate creative thinking. To the contrary, it can be a powerful tool for inspiring creativity by providing new ideas, prompts, and perspectives that may not have been considered before. ChatGPT can also help to break down mental blocks  by offering new angles or approaches to a topic.

Human creativity is a complex process that involves a combination of imagination, intuition, experience, and critical thinking. ChatGPT, as an AI language model, can certainly provide assistance in generating new ideas or creative solutions, but it cannot replace the unique perspective and individuality of human creativity.

ChatGPT will obviously help you reduce the cognitive load required for tasks like generating ideas, researching, or editing. This will in turn free up more mental space and time (for example for bloggers) to focus on the creative aspects of their work, such as refining their ideas or exploring new approaches to their topic.

It is important to note that ChatGPT is a machine learning model that generates responses based on what it has learned from large amounts data. Ultimately, it is up to the user blogger to utilize the ideas generated by ChatGPT to further own creativity.

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