I’m going to kick things off by talking about the cornerstone of any successful business strategy: Blog Niche Selection. Before we get into details of how, let us first answer this question; what is a niche? What is a niche? Now, a niche is essentially a specialized slice of a broader market. In the context… Continue reading
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What is E-A-T in SEO? 7 Ways to Build and Improve EAT
E-A-T- stands for expertise, authoritativeness, and trustworthiness. E-A-T origin can be traced to Google’s Search Quality Rater Guidelines, a document referenced by human quality raters engaged by Google to assess the quality of search results. In simplest terms, E-A-T mainly focuses on the content creator (integrity, reliability, experience) and the usefulness of the content. Expertise and… Continue reading