E-A-T- stands for expertise, authoritativeness, and trustworthiness. E-A-T origin can be traced to Google’s Search Quality Rater Guidelines, a document referenced by human quality raters engaged by Google to assess the quality of search results. In simplest terms, E-A-T mainly focuses on the content creator (integrity, reliability, experience) and the usefulness of the content. Expertise and… Continue reading
Month: October 2022
What is Search Intent? How to Optimize Content for Search Intent
Search intent is the reason behind conducting an online search. It’s the ‘why’ behind search query. Why is a visitor doing a search? Everyone who does an online search hopes to find some information about something; how to cook pizza, buy a laptop, best washing machine etc. Search intent is the motive of the journey… Continue reading